The 111th China Food and Drinks Fair (CFDF) will be grandly held at the Shenzhen World Exhibition & Convention Center from October 29 to 31, 2024. This event will gather over 4,200 industry manufacturers from more than 40 countries and regions, along with 200,000 professional visitors from home and abroad. It aims to create an international platform for exhibition, trade, exchange, and cooperation in the food and wine industry.

The CFDF is held in Shenzhen the second time, the core city of Guangdong-Hong Kong-Macao Greater Bay Area, following last year’s successful event. The Greater Bay Area holds significant location and market advantages for China’s food and wine industry. Shenzhen’s favorable business environment, strong innovation capabilities, vibrant economy, and well-developed food industry chain in South China provide a broad market foundation for the consumer goods industry. By leveraging the Greater Bay Area, this year’s CFDF aims to effectively reach the South Asian and Southeast Asian markets, linking global trade and providing exhibitors with excellent opportunities to expand into domestic and international markets.

"Large Scale": The Largest Comprehensive Food and Wine Exhibition of Late 2024 with New Special Zones

Covering a total area of 220,000 square meters, the 111th CFDF is the largest comprehensive food and wine exhibition of the second half of 2024. In response to the evolving consumer demand for healthier, high-end, and personalized products, the fair will introduce new special zones for health foods, instant food, dairy products and ice cream, candies and chocolates. These zones will showcase the latest products and technologies in the food and wine industry, offering attendees more choices and business opportunities.

"Extensive Transactions": Launch Industry Vane Leading Plan to Promote Industry Chain Upgrades

As the consumer market gradually recovers, accurately understanding market development directions and standing out in the competitive landscape has become crucial for many enterprises. To address this, the fair committee will collaborate with authoritative media to launch the "Industry Vane Leading Plan" inviting representative enterprises from various categories as industry vanes. Through multi-channel dissemination and on-site multidimensional activities, brands, buyers, and consumers can directly experience the latest product development achievements, innovative marketing strategies, and unique insights into future market trends. The leading role of enterprises will drive suppliers and manufacturers to innovate, promoting the upgrade and optimization of the entire industry chain. This synergy will enhance the overall competitiveness of the industry and offer consumers more quality choices.

"High Popularity": Professional Buyer for Expand Quantity and Improve Quality with Extensive Trade Matching

In terms of inviting professional buyers, this CFDF will focus on implementing a significant "expansion in quantity and enhancement in quality" plan. CFDF will collaborate extensively with various domestic and international industry organizations, foreign-friendly exhibitions, and digital marketing platforms. Utilizing methods such as big data analysis and precision marketing, CFDF will extensively invite high-quality professional buyers. CFDF goal is to invite over 200,000 professional attendees to benefit exhibitors' participation effectively. Furthermore, CFDF will invite nearly a thousand key purchasers, including those from renowned supermarkets, e-commerce platforms, group procurement enterprises, and special channel procurement, to visit and purchase as organized groups. Additionally, a wide range of online and offline trade matching activities, such as the CFDF SugarCRM and all-channel product selection meetings, will effectively facilitate on-site transactions.

Additionally, the CFDF will engage in-depth cooperation with authoritative media for comprehensive coverage and targeted promotion on platforms like TikTok and Weibo. Alongside the CFDF’s official WeChat, Weibo, and TikTok accounts, this will broaden the CFDF's influence while providing early information on exhibitors, products, and business opportunities to the audience, effectively aiding brand promotion and market connection.

The CFDF will host a series of high-level industry forums and summits, such as the "CFDF Food and Beverage Industry Development Conference" and the "hundred-brand officer union of CFDF wine industry". These events will gather government regulators, industry leaders, and academic experts to discuss industry development trends, share cutting-edge information and successful experiences, offering valuable learning and communication opportunities for industry participants.

The 111th China Food and Drinks Fair, based in the South China market, links global trade, bringing together quality exhibitors and buyer resources to create an international comprehensive service platform for the food and wine industry. With strong government support, enthusiastic professional attendees, comprehensive media promotion, and numerous business opportunities, this fair provides an unprecedented platform for seeking business partners and market opportunities. We sincerely invite you to join this industry feast, meet us in Shenzhen, and witness the brilliant future of the food and alcohol industry together.